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Noovo.com is a social discovery platform designed to help users find and share highly relevant content in the simplest possible way. The site aims to provide users with one place to view and share all of their online content. The site accomplishes this by “cross-publishing” content with Twitter, Flickr, Facebook, Blogspot and Wordpress. Users post their content on their Profile page at Noovo, and it is automatically synced to the other sites that the users select.

The system also works in the other direction – when the user, for example, writes a post on their Blogspot blog, that content is synchronized to their Noovo Profile page. The end result is that all of a user’s online content can be seen and shared from their Pofile page at Noovo. Users can also have friends and join and create groups on Noovo. Content is shared on the site, with relevance based on a user’s “reputation” on the site – determined by how much they participate at the site. The more a user participates the higher-up their shared content will be shown.

Noovo was launched to the general public on January 21, 2008. The site is based in Slovenia and is headed by CEO Andrei Nabergoi. They have assembled an excellent team and also have a very experienced advisory board. The site has an active userbase that continues to grow. The site has an Alexa page rank well below 200,000.

Noovo is similar to Mixx.com in the sharing that takes place on the site, but Mixx is used to locate content only and not to cross-publish it. Users on Mixx can aggregate and view their content but they cannot add to their other sites. Wixi.com is another similar site where the reverse it true – users can upload all of their relevant content in one place, but again it is not shared with other sites such as Facebook or Blogspot.

Noovo has a nice, Web 2.0 look and feel. All of the pages are kept to a minimum of clutter, and navigation is intuitive and convenient. There is a top menu bar with four options – Cover (this is where content is recommended), Friends, Groups, and Profile. This top menu bar is accessible on every page on the site, making navigation almost totally seamless. The site is very responsive, with pages loading relatively fast. Large file uploads do seem to be a bit on the slow side, however.

Registration is required in order to use Noovo other than to view the public content. Users are asked for first and last name, email and password. Next, they are guided through a process of “syncing” with the sites that they choose from the previously mentioned 5 sites. At each site, the user is prompted for their login for that site, and the synchronization is done. This, for example, imports all of their friends from Twitter or Facebook during synchronization. After this the user is taken to a brief training tour of the site, then taken to their Profile page.

Registration is free and there is no premium membership available or required. The site displays no advertising, so it is unclear what the site’s profit model is. It is possible that they share in the revenue from advertising on the sites that the user is synced to.

Noovo is recommended to anyone who wants to save time and effort by being able to both publish and view all of their content in one convenient place. The site does a very good job of accomplishing this. In addition, the site has some of the aspects of similar sites via the public content that is shown. The Cover page provides access to the latest news, videos, etc. with the order being determined by the user’s reputation. The site would be useful to any user who belongs to 2 or more of the 5 supported sites. Noovo is definitely worth a test-drive if the user falls into this category.

• Ability to aggregate content from Twitter, Facebook, Flickr, Blogspot and Wordpress
• Ability to publish content to any of these 5 sites
• Can view and share any of the above content from one central site
• Friends and groups available
• Latest content posted to the site is displayed ordered by user’s reputation

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